Now, we know you might wonder, aren’t jams and preserves the same thing? They’re similar, yes, but they aren’t the same.
It all comes down to the fruit and texture. Typically, the fruit in jam is mashed up with sugar to produce a thicker, firmer spread. On the other hand, preserves have bigger pieces of fruit in them in a looser sugary syrup, thinner than a jam but thicker than a sauce.
Marmalade is a type of fruit preserve that uses citrus. Instead of whole fruits that go into jams, marmalades include the peel, pulp and juice of the citrus fruit.
How To Store Jams and Preserves
Our jams and preserves are fine to be kept in a cupboard before they are opened. Once they’re opened, however, we recommend you store them in the fridge so you can enjoy them for longer.