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The origins of a good cup of coffee don’t date back as far as our beloved tea, but they do share a common thread. The stories that surround first encounters with the drink are often fanciful, exciting tales of heroic figures discovering a new world. From South Africa to the Arab world and on to Europe, the Americas and Asia, coffee spread around the world.

So what is it that keeps our interest in this popular and ever growing beverage?

Here’s a list of our top 7 reasons why we keep going back.

1. It’s full of antioxidants. According to a study done in 2005, “nothing else comes close” to providing as many antioxidants as coffee. While fruits and vegetables also have tons of antioxidants, the human body seems to absorb the most from coffee.
2. Caffeine burns fat. Did you know that caffeine is found in almost every commercial fat burning supplement? There’s a good reason for that… caffeine is one of the very few natural substances that have actually been proven to aid fat burning.
3. Coffee can boost your brainpower. Drinking a cup of coffee has been linked to positive emotions, as well as an ability to sharpen memory and keep you alert. It may even fend off aging, as animal research suggests that caffeine may help protect against the muscle loss that naturally occurs over time.
4. Coffee makes you intelligent. Caffeine appears to affect the particular areas of the brain responsible for memory and concentration, providing a boost to short-term memory, although it’s not clear how long the effect lasts or how it may vary from person to person.
5. Coffee helps to keep your brain sharp. In addition to providing a temporary boost in brain activity and memory, regular coffee consumption may help prevent cognitive decline associated with Alzheimer’s disease and other types of dementia. In one promising Finnish study, researchers found that drinking three to five cups of coffee daily at midlife was associated with a 65 percent decreased risk of Alzheimer’s and dementia in later life.
6. Coffee helps your heart. A landmark Dutch study, which analyzed data from more than 37,000 people over a period of 13 years, found that moderate coffee drinkers (who consumed between two to four cups daily) had a 20 percent lower risk of heart disease as compared to heavy or light coffee drinkers, and nondrinkers.
7. Coffee loves your liver. It’s true: In addition to lowering the risk of liver cancer, coffee consumption has been linked to a lower incidence of cirrhosis, especially alcoholic cirrhosis.

So join us in our quest to get everyone drinking great coffee!